Desk Report: Walton brand’s side by side door non-frost refrigerator of Walton has turned into ‘hot cake’ among the fridge customers in the ongoing month-long ‘Dhaka International Trade Fair (DITF)- 2020’ at Sher-E-Bangla Nagar in the capital.
Some unique features of this model like aesthetic and elegant tempered glass door design, huge energy efficient, world-class quality, affordable price, no need to use voltage stabilizer and big storage capacity are resulted in becoming the customers’ price attraction at Walton Pavilion in the DITF-2020.
Along with this model, some other fridge models with huge energy efficient inverter compressor, digital display, glass door and BSTI’s ‘Five Star’ energy rating are also getting huge response from the fair’s visitors and buyers. Besides, some upcoming models such as IoT based side by side door and three cabinet smart refrigerators are also luring the fridge customers in the country’s mega fair.
At Walton Pavilion in the DITF, 10 percent flat discounts, free home delivery, 12 months EMI at zero interest as well as maximum 36 months easy installment facilities are available on on all models of fridges.
In addition, customers at Walton Pavilion are offered sure cash back or maximum 200 percent cash vouchers through registering their newly purchased fridge under the local brand’s digital campaign season-5. Already, two customers- one is Abdul Jalil of the capital’s Jatrabari resident and Shahnewaz of Shajahanpur area awarded 200 percent and 100 percent cash vouchers respectively through buying and registering refrigerators from Walton Pavilion in the fair.
Walton Pavilion In-charge Md. Saiful Islam said that sales of Walton fridge are quite satisfactory in the fair.
This year, 563 liter capacities side by side door non-frost refrigerator is in customers’ top choice, mentioning it he noted that half of total fridge sales in this DITF are side by side door model.
Walton introduced two models of side by side door refrigerator- one model is of digital display feature and another model is of no digital display, he informed.
Regular price of the model with digital display is fixed at Tk 69,900, but the customers can buy this model at the discounted price Tk 62,910. And, another model is offered at Tk 58,410 in the fair instead of its regular price at Tk 64,900.
Walton Refrigerator’s Chief Executive Officer Golam Murshed said that Walton released about 50 new models of frost and non-frost refrigerators centering the beginning of New Year as well as DITF-2020. Among these, side by side door model is in the top among the sold fridge in the fair. The fresh model of fridge is featured with Nano Health Care, faster cooling speed, designed with huge compartment and door pocket design for bigger freezer capacity, use of 100 percent copper condenser for ensuring long-lasting, no need to use of extra voltage stabilizer, and about 60 percent energy saving for the use of intelligent inverter technology’s compressor, world recognized eco-friendly R600a refrigerant and advanced cooling system with dynamic air flow.
Walton Refrigerator’s Product Manager Md. Shahiduzzaman Rana informed that Walton is exhibiting and selling around 150 models of fridge. Of which, 103 models are of frost and 22 models of non-frost refrigerators, 11 models of freezer and 2 models of beverage cooler. Among these, 38 models of frost and 5 models of non-frost refrigerators are newly released centering the DITF- 2020. Customers can buy the Walton fridge between Tk 10,000 and Tk 69,900.
every Walton refrigerator is being released in the market after getting quality certificate from the international standard Nusdat-Universal Testing Lab. Walton brand refrigerators have received several standard certifications at national and international level, including BSTI’s ‘Five Star’ energy rating, ISO, OHSAS, EMC, CB, ROHS, SASO, ESMA, ECHA, G-Mark, E-Mark etc. Recently Walton refrigerator has been honoured with the ‘Best Brand Award-2019’ for the 6th-time. These ‘Made in Bangladesh’ refrigerators are being exported to different countries as well.
Walton is offering one-year replacement guaranty and also 12 years guaranty on compressors to the fridge’s customers. There are 73 service points across the country for fastest and best after-sales service.